'When life gives you lemons...': What sustainable living can teach us about COVID and lockdown


At TBWY, we are all about transforming adversity into opportunity.


Give us a batch of rescued food, and we’ll whip up a delicious meal for everyone to enjoy. Got a bunch of overripe avocados? That’s alright, we can make guac!


We operate on the belief that life isn’t so much about what you’re given, but about what you choose to do with it instead.


Nevertheless, the last few weeks have gotten us all feeling a bit off-kilter. With COVID numbers rising again and The Netherlands back into partial lockdown, we have found ourselves wondering:


What happens when the batch of spoiled goods we’re given is something far bigger and much worse than old food?

Something like, say... a global pandemic?


Can we still apply the same principles of sustainable living to protect our mental health?


And can we be ‘zero waste’ with how we use our energy during this crisis?


Work with the ingredients you’re given

To use our beloved food example, it’s not about pretending that overripe fruit tastes as fresh as the stuff you get from the supermarket.


That doesn’t, however, render it useless – in fact, it can make it even better for certain purposes.


Think about it – spotty bananas are ideal for baking exactly because they are sickly-sweet and mushy. They might not be what you wanted or what you asked for, but they can still be turned into something nice.


So yes – lockdown might not be the time for big celebrations, socializing, or making that next move in your career. And that sucks, there’s no denying it.


But lockdown can still be a period of growth – a chance for you to take more time for yourself and focus on your passions.


Ask yourself – what’s something positive that I can do under these circumstances?


Less going out can allow you to save some money. Or perhaps you can use the evenings at home to work on that writing idea you have.


And sometimes, you might just want to enjoy the extra peace and quiet while you can – read a book, meditate, or simply stay in the moment.


Take your time